Strategic Overview
Facebook and Instagram performance ads, Dynamic Creative Testing (DCT), and catalog remarketing.
Scope of Work & Deliverables
- Audit of Meta Business Portfolio, Dataset Pixel, and Conversions API (CAPI)
- Dynamic Creative Testing framework (3 visual hooks x 2 primary texts x 2 headlines)
- Advantage+ Shopping Campaigns (ASC) and broad-audience architecture setup
- Segmented remarketing funnels based on engagement recency (7, 14, 30 days)
- Dynamic catalog configuration displaying synchronized inventory pricing
- Weekly diagnostic tracking of Creative Fatigue, Hook Rate, and First-Time CPA
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Chat via WhatsApp ↗Working Framework
02
Dynamic Creative Testing (DCT)
Testing multi-variable asset combinations to isolate true customer pain points.
03
Broad Audience Scaling
Leveraging algorithmic audience discovery guided by creative relevance cues.
04
Remarketing & LTV Maximization
Re-engaging abandoned checkouts and repeat buyers with targeted value offers.
Evaluation Metrics
Video Hold Rate
Targets are agreed after reviewing account data and margins; results are not guaranteed.
Meta Blended ROAS
Targets are agreed after reviewing account data and margins; results are not guaranteed.
CPA Consistency
Targets are agreed after reviewing account data and margins; results are not guaranteed.
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