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Shopee Ads

Search Dominance & Storefront Performance on Shopee

Strategic Overview

Targeted keyword search ads, discovery boosting, and mega-sale campaign execution on Shopee.

Scope of Work & Deliverables

  • Granular keyword audit separating exact vs broad matches on Shopee
  • Negative keyword pruning and unprofitable bid throttling
  • Discovery & similar product ad targeting against higher-priced competitors
  • Dynamic dayparting for midnight shopping spikes and prime checkout hours
  • Title optimization, hero gallery testing, and conversion coupon calibration
  • Weekly reporting on ACOS, CTR, and paid vs organic revenue split
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Working Framework

01 Storefront & Listing Readiness

Optimizing image assets, search-friendly titles, and review proof before spend deployment.

02 Commercial Keyword Extraction

Mapping high-intent queries with consistent conversion benchmarks in your niche.

03 ACOS & Bid Tuning

Hard guardrails ensuring advertising cost of sales stays well below SKU gross margin.

04 Mega-Sale Event Scaling

Aggressive scaling strategies during double-digit sales days, paydays, and promotional pushes.

Evaluation Metrics

Target ACOS Targets are agreed after reviewing account data and margins; results are not guaranteed.
Search CTR Targets are agreed after reviewing account data and margins; results are not guaranteed.
Shopee ROAS Targets are agreed after reviewing account data and margins; results are not guaranteed.
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