Strategic Overview
Scroll-stopping video creatives, Spark Ads deployment, and GMV Max optimization for TikTok Shop.
Scope of Work & Deliverables
- Setup & technical audit of Business Center, Ad Account, and TikTok Pixel / Events API
- UGC & direct response creative script briefs with 3-second thumbstop focus
- Campaign structure architecture: Prospecting, Spark Ads, Retargeting, and GMV Max
- Weekly batch creative matrix testing across Hook, Angle, and Offer variations
- In-platform search query bid optimization and intent harvesting
- Daily real-time executive dashboard covering ROAS, CPA, and contribution margin
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Chat via WhatsApp ↗Working Framework
01
Audit & Signal Verification
Historical account audit, TikTok Shop catalog integration check, and category competitor CPA benchmarking.
02
Creative Matrix Production
10-15 short-form video variations built on contrasting hooks, proof points, and unmistakable CTAs.
03
Controlled Phase Testing
Algorithmic split testing to uncover winning audience-creative pairs within 7 to 14 days.
04
Scaling & GMV Max
Aggressive scaling on top-tier assets, creator Spark Ads whitelisting, and daily unit margin protection.
Evaluation Metrics
Thumb-Stop Rate
Targets are agreed after reviewing account data and margins; results are not guaranteed.
Target ROAS
Targets are agreed after reviewing account data and margins; results are not guaranteed.
CPA Reduction
Targets are agreed after reviewing account data and margins; results are not guaranteed.
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